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Celebrating Success: Why It Matters in Business
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We recently attended Toowoomba Business’s night of nights at the Toowoomba Chamber Business Excellence Awards. The night highlighted the amazing local companies and the people driving their accomplishments.
It’s not just the big milestones but the small wins too. Here’s why taking the time to celebrate matters, along with the inspiring winners from this year’s awards.
recognising achievements fuels excitement for the next challenge
Building a Positive Culture
Celebrating achievements helps create a positive workplace. When wins are recognised, it boosts morale and makes employees feel valued. A simple “thank you” or team celebration can lift spirits and encourage everyone to work together.
Boosting Motivation
When businesses celebrate success, it motivates employees. Seeing their hard work acknowledged inspires teams to aim even higher. Whether it’s a shout-out during a meeting or a small reward, recognising achievements fuels excitement for the next challenge.
Strengthening Customer Relationships
Celebrations shouldn’t just be for employees. Acknowledging milestones with customers, like project completions or anniversaries, builds trust and loyalty. Personalised thank-yous or special offers during these celebrations can make customers feel appreciated and more connected to your brand.
Encouraging Reflection and Growth
Taking a moment to celebrate allows businesses to reflect on what worked well and what can improve. This reflection not only helps teams learn from their successes but also highlights the unique qualities that led to those achievements.

Chris Black & Shirley-Anne Gardiner from Momentum Mental Health. Momentum Mental Health won the Health & Wellbeing Category at the 2024 Little Pig Consulting Business Excellence Awards!
Standing Out from the Competition
In a competitive market, being different is a major advantage. Creative ways to celebrate success can help a business stand out. Whether through fun awards or unique recognition events, showcasing what makes your company special can leave a lasting impression.
Creating a Legacy of Success
Celebrating success helps build a culture that values achievement. This positive mindset will continue with future employees, creating a legacy of success that benefits the organisation long-term.
2024 Toowoomba Chamber Business Excellence Awards Winners
Here are the winners from this year’s awards, showcasing the incredible talent and dedication within our community:
- Tourism – Sponsored by Excavation Equipment: The Empire
- Agriculture – Sponsored by Mort & Co: Feed Central
- Innovation & Technology – Sponsored by RSM Australia: Feed Central
- Hospitality - Food & Beverage – Sponsored by Blooming Gorgeous: Bone Idol Brewery
- Professional Services (10 employees or less) – Sponsored by TAFE Queensland: SWQ Training
- Professional Services (11 employees or more) – Sponsored by FX Technologies Toowoomba: CoBright Marketing
- Retail – Sponsored by JMK Retail: Ryley Jewellery Creations
- Community & NFP – Sponsored by Southern Cross Austereo: Hope Horizons
- Industry – Sponsored by Bishopp Outdoor Advertising: Joe Wagner Group
- Health & Wellbeing – Sponsored by Bank of Queensland Toowoomba and Rangeville: Momentum Mental Health
- Property, Construction & Development – Sponsored by Specialised Property Consulting: McAdam & Turnbull Realty
- Gerry Doumany Export Award – Sponsored by Toowoomba Surat Basin Enterprise: Gears Mining
- Arts & Culture – Sponsored by The Empire: Shoebox Theatre Company
- Best Regional Business – Sponsored by Toowoomba Regional Council: Feed Central
- Businesswoman of the Year – Sponsored by The Chronicle: Tiffany Spary
- Future Leader of the Year – Sponsored by Classic Recruitment and Human Resources: Dominique Gillespie
- Toowoomba Chamber CEO Award – Sponsored by Toowoomba Chamber of Commerce: Red Sand Sisters
- Sole Trader of the Year – Sponsored by Russell Mineral Equipment: Clever Bugs
- Micro Business of the Year – Sponsored by CDI Pest Management: Ryley Jewellery Creations
- Hall of Fame Inductee 2024: Wippells Autos
- Little Pig Consulting Business of the Year 2024: Feed Central
A simple “thank you” can lift spirits and encourage working together
Conclusion: Pause and Celebrate
The recent Toowoomba Chamber Business Excellence Awards remind us of the power of celebration. Recognising successes boosts morale, motivates teams, and strengthens customer relationships.
So, before moving on to the next project, take a moment to celebrate what you’ve accomplished. It’s a key step toward a successful and sustainable future!
Chris is a self-confessed business nerd and the brains behind Purpa. He lives for helping businesses and businesspeople find their purpose, uncover their potential, and then provide the systems, processes, and accountability to make it happen.
